Microsoft President Brad Smith paints an Orwellian picture of the future in his latest call for government regulation of facial-recognition technology.
Smart camera systems could follow us anywhere, tracking our whereabouts and activities for companies and governments to scrutinize.
"It could follow anyone anywhere, or for that matter, everyone everywhere," Smith wrote in a blog post Thursday.
Smith also pointed out the benefits of facial-recognition technology, which has received praise for helping police find missing children and identify criminals.
But without regulation, he added, "this use of facial-recognition technology could unleash mass surveillance on an unprecedented scale."
It's not too late to put safeguards on the technology before that happens in the U.S., he argues. "We must ensure that the year 2024 doesn't look like a page from the novel '1984,' " he wrote, referring to George Orwell's dystopian novel.
Smith outlined the company's recommendations for government regulation and tech-company policies, which Microsoft has been developing since announcing this summer that it would support regulation of facial technology.
The proposals include a law that would inform consumers when facial-recognition technology is being used in a public place. The technology, which uses cameras and advanced machine learning systems to analyze and identify faces, is becoming increasingly common in the country as the technology gets more accurate, and is being used as a security measure in schools and at retail stores to observe consumers' shopping patterns.