Marjorie Johnson, Minnesota’s ‘Blue Ribbon Baker,’ dies at 106

The famous home baker and media darling earned thousands of State Fair ribbons and inspired legions of bakers.

The Minnesota Star Tribune
October 30, 2025 at 11:31PM
Marjorie Johnson talks to the media during her birthday celebration at the YMCA in 2019. (Leila Navidi/The Minnesota Star Tribune)

Marjorie Johnson, Minnesota’s blue ribbon–winning baking darling whose persistence, good humor and impeccable bakes made her both a State Fair legend and a national television personality, died Oct. 30 at 106.

Since entering her first baking contest in 1974, Johnson amassed more than 3,000 state and county fair ribbons, more than 1,000 of them blue. Her success at the Minnesota State Fair led to an unlikely second career in front of the camera.

She became a regular on “The Tonight Show with Jay Leno,” where she served as a guest correspondent and covered red carpets at events such as the Grammys and the Emmys, her sharp wit and humor as distinct as her petite frame and red lipstick. She also appeared on “The Kelly Clarkson Show” and “The Martha Stewart Show,” among others.

She walked so many red carpets she lost count, she told the Star Tribune in 2023. “About 200? 100? I was there a lot,” Johnson said. She always carried with her a basket of her homemade gingersnaps, which she used to entice celebrities to talk to her. It worked.

But Johnson’s national profile never eclipsed her local roots.

Born in Minneapolis in 1919, Marjorie Holtvey was the fourth of six daughters, growing up in the Jordan neighborhood. She learned to bake from her mother and made her first cake at the age of 8, she once told the Pioneer Press.

She graduated from North High School in 1937 and went to the University of Minnesota, where she studied home economics and met her future husband, LeRoy “Lee” Johnson. At 6 feet tall, he was a formidable match to her 4-foot-9 inches.

The Johnsons bought a Robbinsdale split-level home in 1968. It was in that lake-view kitchen where she often stayed up all night developing and perfecting recipes that would go on to win over fair judges, well into her 11th decade.

She didn’t begin baking competitively until she was in her 50s.

“She started late, and then did it for another 50 years. She was really inspirational in many ways. She was just this little powerhouse,” said Ginny Keeney, Johnson’s niece.

Her first time winning a contest, Johnson felt “such elation,” she said in 2023. “So, so happy. I love winning ribbons. I didn’t have any goal about how many, but I just thought ‘Wow, I guess I do know how to bake.’”

After three times as a Pillsbury Bake-Off finalist, she moved on to fair competitions, culling a friend group of bakers along the way. One was Stella Gilbertson, who once bested Marjorie for a blue ribbon chocolate cake.

“I don’t recall beating her again in any category after that,” said Gilbertson, who first met Johnson in 1976. “She was very competitive and that drive manifested in her” seeking only blue. “Any other colored ribbons just made her bake harder.”

THE TONIGHT SHOW WITH JAY LENO -- Episode 3495 -- Pictured: (l-r) Jay Leno, Marjorie Johnson -- NBC Photo: Paul Drinkwater
Marjorie Johnson became a regular on "The Tonight Show With Jay Leno," including this appearance in 2008. (Paul Drinkwater/NBC Photo)

Her competitive streak continued for decades. Even after publishing her first cookbook, “The Road to Blue Ribbon Baking,” in 2007 — which made her ineligible for the fair’s Creative Activities categories — she kept competing in the honey division.

She gave this advice to aspiring bakers: “Just practice, practice. Practice really does make perfect. And the other thing, in case you enter the fair and don’t win a ribbon: Don’t. Give. Up!”

She continued to take her own advice, and even took home two ribbons in 2025 for her honey-enriched sweet rolls and her famous gingersnaps.

“A true baking legend, and wonderful lady,” said Karen Cope, a fellow State Fair baker who got to know Johnson in her later years. “Her personality and gift of gab separated her from other bakers.”

Indeed, her love of talking to people led her to an unexpected second act as a television personality, from the glitzy Oscars to the X Games. She was 80 when she made her debut on “The Rosie O’Donnell Show.” She could be spotted easily in celebrity photos wearing a signature bright red top or dress, sometimes coming up only waist high next to NBA players like Magic Johnson. Jay Leno once sent her as a correspondent for “The Tonight Show” to a motorcycle festival in Las Vegas. When she encountered a motorcycle trailing a smoker, she exclaimed: “Finally a bike I can relate to: one with an oven on it.”

Johnson had three children, an aerospace engineer and two physicians. Her husband died in 2013, Marjorie at his side.

“We had talked about which one of us would go first. He told me, ‘If I’m not here, keep doing everything you enjoy. Keep baking, keep going on TV. That makes you happy,’ ” she told the Star Tribune in 2019. “If he’s looking down from heaven, I want him to see me busy.”

Exercise was a factor in her longevity, she had said. She would take walks in her home, up and down stairs, and often stroll past the sideboard that held many photos of her with celebrities, which she called her “hall of fame.”

But that wasn’t all.

“Everybody who wants to live and feel good, and not die in their 60s and 70s and 80s, they have to think positive,” she told the Star Tribune. “What I do, is I wake up in the morning and say to myself, ‘Today is going to be a wonderful day.’ And at the end of the day, it will be a wonderful day.”

Marjorie Johnson is survived by her children Marleen Stromme, of Minnesota, Steven Johnson, of Wisconsin, and Marilee Wheaton, of California; and four grandchildren, with two great-grandchildren on the way. Services will be private.

Nancy Ngo of the Minnesota Star Tribune contributed to this story.

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Sharyn Jackson

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Sharyn Jackson is a features reporter covering the Twin Cities' vibrant food and drink scene.

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