Malt-O-Meal's top five

Several of Malt-O-Meal's cereals rank among the top 50 sellers and some outrank the brand-name cereals to which they are similar. Here's a look at Nielsen Co. data for Malt-O-Meal's five bestsellers:

Rank among top 50 U.S. cereal brands: 13

Resembles: Kellogg's Frosted Mini-Wheats (ranked fifth )

Top 50 rank: 24

Resembles: Kellogg's Honey Smacks, Post Golden Crisp (neither ranks in top 50)

Top 50 rank: 26

Resembles: Kellogg's Frosted Flakes (ranked second)

Resembles: Quaker's Cap'n Crunch with Crunchberries

(ranked 25th)

Top 50 rank: 31

Resembles: General Mills' Lucky Charms (ranked seventh)

* Sales are ranked by pounds for the 52-week period ended Dec. 17.