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MAKING YOURSELF AN OFFER

January 4, 2009 at 6:27PM

MAKING YOURSELF AN OFFER

Q What is a reverse purchase offer?

A When a seller writes an offer that's presented to a prospective buyer.

Q When does it make sense?

A When a seller wants to give a serious but non-committal buyer a "nudge."

Q How can a seller entice a buyer?

A Offer a private discount on the public list price, anticipate when the buyer will want to close and include an expiration date on the offer.

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