Lurie Besikof Lapidus & Co., a Twin Cities regional accounting firm, has changed its name to Lurie.
"We're moving into our next 75 years year with a new name while holding fast to the entrepreneurial spirit, resourcefulness, integrity and dedicated service that have defined our firm since it was founded in 1940," said managing partner Beth Kieffer Leonard.
Lurie, one of the few area accounting firms run by a woman, has 120-plus employees, making it one of the 15 largest Twin Cities accounting firms, according to Accounting Today magazine.
The name change to a shorter title is part of a redesign of the company's identity by Minneapolis-based design firm Yamamoto.
Minneapolis-based Lurie, which focuses on small businesses and their owners, provides compliance and advisory services, including tax planning, retirement plan design and administration, technology consulting, accounting and payroll tax outsourcing.
The firm said its professionals include several descendants of the founders.
Neal St. Anthony
