Ikea, which is Swedish for "three screws left over," has announced that it no longer will put out a catalog. What's the point of felling trees, printing something and shipping it to people's homes? Everything's online.
You're drumming your fingers, impatiently: "Go on, get it over with."
What? I don't know you're talking about.
"The names. You're going to make fun of the Ikea product names. As if double vowels and umlauts are just comedy gold of the freshest kind."
You mean like the Skoog shelving units or the Drönjöns wastebasket?
"Yes, like that. Get it over with."
I just did. I don't think it's comedy gold, and I don't think gold can be fresh. Are we good? OK. The three-screws line, though, that's funny! Right? Oh, never mind.
I will not miss the catalog, but I do miss catalogs in some abstract sense that goes back to childhood Christmases, probably. Those impossibly thick Sears books with impossibly thin pages. But those days are past, and it's a pity. No one will find a thumb drive in an antique store in 2043 that has PDFs of all the Ikea product offerings for 2021. The cloud, as we call the great incorporeal mass of data, will dissipate with time, and none shall snicker at the sight of a chair called Poäng.