The William apartment in the new Nic on Fifth building is what's called an alcove, meaning it's a bit more than a studio but doesn't really have a bedroom, either.
One of the units, in a gleaming downtown Minneapolis tower nearing its grand opening, will cost "from $1,395" a month. Under the rough standard of no more than 30 percent of income for rent, it would take a $56,000 annual salary to afford to live there.
It would be a bit cramped, too, and the only pet had better be a goldfish. That's because a William unit is all of 563 square feet.
Admittedly, this tower was designed with luxury in mind, yet a 563-square-foot home that takes a $56,000 salary is emblematic of what's happened in the Twin Cities apartment market.
It's not just a story about rising rent; it's about a developing shift in housing patterns that could change the lives of thousands of people.
Higher rents by themselves would hardly be news if there were proportionally higher salaries to pay them, but there's been a raft of studies and reports that have shown that's not the case.
Nationally, about half of all renters were spending more than 30 percent of their income on housing a couple of years ago, according to a big study produced by Harvard University. "Working full-time is no antidote," the authors wrote. "In fact, the increase in burdens has been especially dramatic among full-time workers."
Rents have been increasing faster than pay in all of the 25 largest U.S. rental markets, according to Trulia, an online real estate search engine company. The Twin Cities is only 19th on its list, but rents are rising quickly here, too.