Fresh Vine Wine Inc. CEO Roger Cockroft is out after serving less than three months in the post. The company's chief financial officer, Hitesh Dheri, is no longer at the company either.
The latest executive shuffling for the startup was disclosed in a Thursday filing with the U.S. Securities and Exchange Commission. The two executives left the company the previous Friday.
The board appointed Cockroft as CEO on April 25 to "drive growth." It named Dheri as CFO on May 31.
On Monday, Cockroft and Michelle Hawkins Whetstone both resigned from the Fresh Vine board of directors.
"The resignations of Mr. Cockroft and Ms. Whetstone were not due to a disagreement with the company on any matter relating to the company's operations, policies or practices," the filing said.
Founded in 2019, Fresh Vine is trying to make headway in the low-carbohydrate, low-calorie wine market.
But executive turnover has been a constant for Fresh Vine. Timothy Michaels was terminated as CEO in February 2022, two months after the company's initial public offering. Michaels is one of two former CEOs that have sued the company.
In November, Fresh Vine announced a restructuring.
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