No matter how Sakouna Kanyavong tried to reach her teenage daughter, the 52-year-old mother fell short: “I didn’t really know her.”
But when the teen suggested attending a K-pop concert together, Kanyavong jumped on the opportunity to bond.
“We had such a one-on-one connection that I wasn’t looking at her on her phone or in her room,” Kanyavong said. “I was so excited to take her out and do things with her, that I wanted to do more.”
That led Kanyavong and hundreds of other fans to gather Saturday for KPop MinneCon, a convention promoting the Korean pop genre and offering dance, merchandise and community fun. Organizers expected more than 2,000 for the event, said to be the first K-pop convention of its size in the Midwest.
Fans streamed through the doors of St. Paul RiverCentre into a hall lined with photo booths, panel discussions and dozens of vendors. Some bought stickers and boba tea, and many posed for photos with cutouts of characters from “KPop Demon Hunters,” one of Netflix’s highest-grossing movies ever.
Most stomped their feet and waved their hands to elaborate dance routines, stomping to a rhythm that shook the concrete floors under them.
Andrew Melendres, chief operating officer for MNKPopConnect, which organizes K-pop events in Minnesota and ran Saturday’s convention, said interest in K-pop has surged in recent years. When he and others proposed a convention in Minnesota, dozens of vendors and lots of fans responded.
“With ‘KPop Demon Hunters’ and everything else hitting, K-pop is so mainstream now. I think the market is right and perfect for where we’re at,” Melendres said. “I don’t think it’s going away anytime soon ... some of our artists performing tonight are very cutting-edge in K-pop.”