JOHN RISDALL

Title: CEO, Risdall Marketing Group

Home: Fridley

Family: Wife, Tina Karelson; four children, Ted, Tim, Jennifer and Lily.

Education: Mounds View High School, 1963; University of Minnesota, 1968, speech and humanities degree; University of Minnesota, 2009, journalism degree

Employment: Copywriter, Harold C. Walker Advertising, 1964-1967 and 1970-1971; account supervisor, Autographics Corp., 1967-1969; account executive, Blanchard & Associates, 1969-1970; CEO, Risdall Marketing Group, 1972-present.

Passion: Describes himself as a connoisseur of desserts.

Favorite dessert: Raspberry Lace Cookie Cup served by the former Goodfellow's.