I read with interest a recent article on the difficulties that public-relations people are having with Minnesota's image. Apparently, people see us as "stodgy" and "old-fashioned." I can report that the state is making progress.
When I moved to Minnesota in 1983, having grown up near Philadelphia, I found little here that was worthy of headlines. State and local governments, for the most part, were honest, upright, and well-supported by an informed and conscientious citizenry. The Twin Cities, Minneapolis in particular, were noted for an outstanding system of public parks -- a legacy of farsighted city planners who set aside land for the public good long before the need for public spaces even existed.
In a state with a population (then) of about 2.5 million, there were more than 60 state parks. Many of these were the gift of citizens who had no greater desire than to share the land they loved with their neighbors.
The form of Protestant Christianity I encountered was equally boring. Other people's misfortunes, economic and otherwise, were seen as a call to generosity and compassion. Minnesota politicians who appeared on the national scene -- men like Eugene McCarthy, Hubert Humphrey and Walter Mondale -- displayed the same virtues.
The business climate was also boring. Minnesota corporate leaders were dedicated to the principle that charity begins at home. Many were part of a group that pledged 5 percent of their pretax profits to charity. These men were hardheaded competitors, and I'm sure it occurred to them to focus their giving to support their marketing objectives. They did not do so.
Ordinary people behaved in ways that make for poor headlines. Most seemed to live by the rule that it was better to say nothing at all than to say something unpleasant or unkind. The result was "Minnesota nice," an attitude of decency and tolerance that was almost as much of a joke 30 years ago as it is now.
I should remind casual readers what makes for good headlines. Nice is boring. Decency and kindness are boring. Wars, riots and disasters make good copy. So too political corruption, rampant crime, civil unrest. Armed confrontations between individuals, widespread domestic abuse and vehement racial prejudice generate eye-catching stories.
It also helps if local business leaders turn a blind eye to all this distraction and focus exclusively on the bottom line. If they treat their employees as disposable parts, so much the better.