GENEVA — Saudi Arabia and the IOC are teaming up for their first commercial deal together with the oil-rich kingdom set to host the Esports Olympics that launch next year.
The gaming partnership will be for 12 years ''with Olympic Esports Games held regularly,'' the International Olympic Committee said in a statement Friday. The value was not stated.
The announcement was made during the two-month Esports World Cup being staged in Riyadh.
The first formal hosting or sponsorship deal between the IOC and Saudi Arabia is the latest addition to the kingdom's sprawling portfolio of sports events, including confirmation due in December to stage the 2034 World Cup in men's soccer for FIFA.
Sports and entertainment events are a key part of the Vision 2030 program driven by Prince Mohammed bin Salman that aims to move the Saudi economy away from dependence on oil and to modernize its society.
Saudi sports minister Prince Abdulaziz bin Turki Al Faisal said the country ''has become a global hub for professional esports.''
"This is a natural next step for our young athletes, our country and the global esports community,'' said Prince Abdulaziz, who also heads the Saudi national Olympic committee.
The IOC said last month it planned to launch video gaming Olympics to try to attract and retain young fans and audiences.