Lorne Goldberg, the California businessman who bought locally based restaurant chain Leeann Chin in 2007, said he's invested $8 million to remodel existing stores, add 15 new locations and, most recently, add a low-fat selection to the menu.
From his nearly 50 mostly Minnesota locations, Goldberg expects revenue of $50 million this year, on top of record revenue and profit in 2012.
"We believe we are the largest Asian catering business in the Twin Cities," Goldberg said. "And we launched a mobile-based loyalty club in 2011 which gained over 300,000 members in its first year."
In recent years, the company introduced Grilled Bourbon and Mongolian Chicken, which catapulted to the top of the customer preference list.
And now comes "Asia Fit," a less-than-400-calorie menu for fat-conscious diners that Goldberg claims doesn't compromise flavor.
"This is the single-biggest initiative in the restaurant industry today," Goldberg said. "If you deliver low calories with real flavor, you set yourself apart from the competition. Moreover, you can acquire new guests who would not ordinarily dine with you. We have achieved this."
EXPANDING ITS REACH
Expanding Par Systems, which expects to complete a plant expansion at its Shoreview headquarters complex this spring, will see a nearly 50 percent increase in revenue to more than $150 million in the fiscal year that ends in March. The 450-employee firm, which makes huge robotic cranes for marine, nuclear, construction and industrial markets, has been growing at about a 20 percent annual clip over the past nine years, according to Brian Behm, president of Par's robotics business.
"It's a combination of internal growth and acquisitions," Behm said.