CEO David Reiling has acquired majority ownership of bank holding company Sunrise Community Banks from founder Bill Reiling and plans to merge its Franklin, Park Midway and University bank charters into a single legal entity in April. The banks will all operate under the Sunrise Banks retail banner.
Frank Fuller, president of Franklin Bank, will become president of the combined Sunrise Banks. The company boasts loans and other assets of more than $750 million, eight branches, 185 employees and shareholder equity of nearly $80 million.
Bill Reiling bought Franklin in 1984. His son David, 46, joined the company from a big California bank in 1995. They have since turned around separate banks, all of which were in financial and regulatory trouble at the time of their acquisitions.
Reiling, 80, spent his first career in the commercial real estate trade through his former Towle Real Estate, which he sold in 1995. In an interview, David Reiling said operating under one brand will magnify the company's marketing efforts and cut regulatory costs. Sunrise is a profitable urban lender that also sells products and services designed to attract working-class customers away from higher-cost check-cashing and payday lenders. That also serves to expand the bank's low-cost deposit base.
"Our goal is to attract 1 million 'unbanked' or 'underbanked' customers," David Reiling said.
Sunrise is one of the relatively few banks and nonprofit lenders certified as a Community Development Financial Institution by the U.S. Treasury, which gives it access to low-cost funds for certain inner-city projects. And it has received a number of local and national awards for its community-lending partnerships.
David Reiling said the consolidated banks posted record earnings of $12 million on record revenue in 2012.
"Credit quality has turned upward for us," he said. "We don't have to feed loan-loss reserves as we did [for a couple years] after the recession."