Three years ago, a nobody from nowhere got famous for doing something unpleasant.
The self-ordained pastor of an unknown Florida church threatened to burn a Quran. And then he did it. And then others with their own intentions picked up the story and used it to inflame Muslims in several nations.
The result: At least 50 people were killed, including seven United Nations employees.
Now that nobody is back, threatening to burn 3,000 Qurans on Wednesday (Sept. 11) as a "memorial" to the victims of the 9/11 attacks.
You may have noticed I've not named the man. That's not an accident. Publicity is what he wants and I had decided that my small protest against him would be to not contribute to it. While I defend his legal right to do this, nobody needs to add to his spotlight.
And then I heard about a planned counterdemonstration by a Muslim interfaith activist, Mike Ghouse, who's been plugging away at his cause for years. This year he's bringing his 10th annual "Unity Day USA" to the same Florida town where the pastor has threatened to burn the Qurans.
Ghouse has speakers scheduled and has invited every religious and political leader in Polk County to participate. There will be an American flag ceremony. He's called for American Muslims around the nation to contribute to a blood drive in memory of those killed in the 9/11 attacks.
I asked Ghouse why he thought it was so important to respond so directly to the nobody from nowhere.