In November 2008, Minnesota voters approved what's called the Legacy Amendment to the state Constitution. The language they added to the state's basic charter (Article XI, Sec. 15) starts like this:
"Beginning July 1, 2009, until June 30, 2034, the sales and use tax rate shall be increased by three-eighths of one percent ..." The rest of the amendment explains how the state is to distribute the new taxes -- billions of dollars worth over those 25 years.
Curiously, though, the ballot question through which voters endorsed the Legacy Amendment appeared under a title that included not a single word about taxes. The title was: "Clean Water, Wildlife, Cultural Heritage, and Natural Areas." In short, a bit of a sales job.
The Legislature, controlled at the time by DFL majorities, had written that title. DFL Secretary of State Mark Ritchie, who is required by state law to provide "appropriate" titles for amendment ballot questions, adopted the lawmakers' title without objection. In a recent meeting with the Star Tribune Editorial Board, Ritchie noted that no one objected to it.
This history should be kept in mind by spectators to the great "title" bout of 2012. This year, Ritchie has locked legal horns with the Legislature, now controlled by Republicans, over two bitterly controversial proposed amendments concerning marriage and voting -- and over who has the proper power to write titles for amendment ballot questions when the Legislature and the Secretary of State disagree about the best wording. The dispute will be settled by the Minnesota Supreme Court, which heard arguments last week.
Both sides insist that their only aim is to produce titles that accurately reflect the amendments voters must consider. They would never dream of using a title to manipulate voters' attitudes toward an amendment (although of course the other side would).
It's possible to doubt these claims. The Legislature's title for the marriage amendment says it's about "recognizing" the traditional definition of marriage. Ritchie's title speaks of "limiting" marriage to opposite-sex couples. Recognizing sounds nice; limiting sounds harsh.
The Legislature wants the title on the voting amendment to focus on "photo identification," which is simple and popular. Ritchie's title leaves that out and mentions things like "provisional ballots," which sound complicated and mysterious.