On the menu this Thanksgiving: same foods as last year, but at higher prices.
As sticker shock rattles consumers in all areas of their lives, inflation has pushed the cost of the traditional holiday feast up significantly since the last time it was celebrated.
Fresh green beans? Up 11%. Potatoes? 13.5%. Fresh bread rolls? 16.5%, according to data provided by Spins, a Chicago-based consumer data firm, for the week ending Oct. 2.
In a survey conducted last month by the Hartman Group, 94% of people said they plan to celebrate. It will be an "especially challenging Thanksgiving," said Shelley Balanko, senior vice president of the consumer research firm.
"Everyone is feeling the effects of the stress and strain that our society has been under," Balanko said. "Not just with COVID but also inflation and rising prices as well as a whole host of social, political and economic occurrences this year."
The Hartman Group's research has found stretched consumers already turning to payment services that allow them to split a grocery bill over four installments.
"The fact that folks are relying on this for their grocery purchases is a little concerning," Balanko said.
In response to price-sensitive customers, some retailers are rolling out Thanksgiving promotions. On Nov. 2, Aldi introduced its "Thanksgiving Price Rewind," matching 2019 prices for many items with discounts of up to 30%. Walmart announced earlier this month that Thanksgiving products are reverting to last year's pricing.