Like many financially savvy parents, Jim Stehr started a college savings account for his son at birth. When Stehr's second and third children came along, he opened accounts for them too.
But now Stehr, a financial adviser based in the San Francisco Bay Area, is rethinking the math. His oldest two kids are in pricey private colleges and might end up in graduate school, while the youngest is eyeing the Naval Academy, which is free.
As parents consider the best way to save for college, financial advisers say the kind of accounts matter, as well as the plan to spend the money when the time comes.
It is a natural parental instinct to do what Stehr did: open new accounts as the kids come along. Parents like to keep things equal, and there is also something psychologically satisfying about watching each child's account grow.
New York financial adviser Peter Palion said it does not matter how you slice the pie in terms of growth. The difference in compounding between three accounts with $3,000 and one account with $9,000 will be negligible if they all have the same allocations. Children who are far apart in age might have different risk tolerances along the way, though.
You might have an annual maintenance fee if you are saving in a tax-advantaged 529 college savings plan. At $30 a year, it could amount to 3 percent of a $1,000 yearly contribution.
If you saved all in one account until it was time to spend the money, you could just shift the beneficiaries as needed, or open new accounts and distribute the funds, without penalty.
Most states offer a tax deduction for 529 contributions per tax return, not per account. But more accounts would be better in Virginia, where there is a deduction for contributions of up to $4,000 per account per year.