Hormel Foods’ stock sank to a 10-year low Thursday morning as soaring pork and beef costs hit the bacon-and-pepperoni manufacturer this summer.
A 30% rise in the cost of pork bellies and record beef prices prompted the Austin, Minn.-based company to slice its earnings outlook for the second time this year — despite strong sales growth from brands like Planters, Jennie-O ground turkey and Herdez salsas.
Investors responded by bringing Hormel’s stock price down 13% to close at $25.22 on Thursday.
Hormel will raise some prices to cover the growing cost to make its products — a tough proposition given an already cautious consumer base.
“We have to balance what is happening with the cost of goods,” said Hormel president John Ghingo. “But we have to be very mindful of consumers, what they’re willing to pay and our brand strength.”
Ghingo said the “cumulative effect of inflation is really straining consumers.”
The Spam producer is also trying to cut its own expenses. This week, it announced 135 workers were laid off at a plant in Georgia and bacon production would be moved elsewhere.
The protein-centric food company is looking hard at what it makes where so it “can minimize touch points” for its products, said Jacinth Smiley, Hormel’s chief financial officer.