Horizontal Integration, a Minnetonka digital agency that also provides strategic marketing and IT services, is an interesting growth story.
In the past decade, the company has grown from a two-person start-up to a team of more than 70 employees and more than 300 contractors on its payroll with offices here and in Denver. Revenue surged 41 percent to $44.5 million last year. And it has been recognized as one of "America's Top Job Creators" on the Build 100 Index of sustained growth companies by Inc. Magazine.
"More than 72 percent of all new U.S. jobs are created by 1 percent of companies," wrote Gary Kunkle, Inc.'s economist-in-residence. "The Build 100 represents that top 1 percent of that one percent. They should be celebrated, but they must also be studied so that we can better understand … the decisions, priorities, investments and strategies that helped them grow."
Horizontal Integration was created to help its clients serve customers by providing them with expert resources who can bridge the gap between marketing and IT, said founder and CEO Sabin Ephrem, a computer scientist and MBA who followed his physician wife to Minnesota from Chicago in 1985.
"The value proposition is unique," Ephrem said last week. "We call ourselves an integrated agency. We have a creative-agency component and an IT component. We come in with a wholistic view. We think through the technical plumbing as well as the creative side. We also have a staffing side … that supplies project managers, quality assurance people and IT professionals. Our consistent growth clearly reflects that the market needs the kinds of solutions we provide."
Ephrem said the competition includes the likes of the Nerdery of Bloomington and advertising agencies. But most agencies "lack our technical bandwidth and the technical firms lack our creative expertise."
Clients include UnitedHealth Group, Target, Ameriprise, Xcel Energy, Starkey Hearing and a number of out-of-state businesses.
Good play by Devean George
Devean George, son of north Minneapolis and real estate developer who's about to break ground on an $11 million-plus residential-retail complex at Penn Avenue N. and Golden Valley Road, has been quietly spreading a bit of his celebrity and a lot of his time with North Side partners.