In one of "Hamilton's" most resonant refrains the title character sings: "Let me tell you what I wish I'd known, when I was young and dreamed of glory; You have no control: Who lives, who dies, who tells your story."
Alexander Hamilton indeed had no control over his historical narrative — both back when it was originally written and when it was reinterpreted by Lin-Manuel Miranda, creator and star of "Hamilton."
But it turns out in terms of timing, and more important, impressions of his hit musical, Miranda lost at least a little bit of control over his story, too.
Like nearly everything, the pandemic upended the planned "Hamilton" release date. So instead of cineplexes in 2021 it debuted on a streaming service, Disney Plus, over the July 4th holiday weekend. The thematic tie to Independence Day (and a break from the lack of independence due to COVID confinement) made the change work. Whether the smash suffered a hit is unknown. Ratings weren't released, but Disney Plus download data was, and it reported a 74% jump compared to the average of the previous four weekends in the U.S.
Whether "Hamilton's" cultural impact was a wave or a streaming-service ripple isn't quantifiable. But the shift from big screen to small screen is, and it's a big deal for Hollywood, which has built its business with big-event Marvel movies or other films with built-in audiences — like "Hamilton."
And yet "by 2021 the whole model may be threatened," said Jonathan Kuntz, a professor at UCLA School of Theater, Film and Television, who said that streaming video and the virus were "two body blows to the traditional Hollywood model." No one knows if that model is "dead or not," Kuntz continued. "Does the next generation want to go out to theaters in a quantity enough to support theatrical films? And will there be theaters?"
If not, what constitutes a cultural moment, at least to the degree that it can be quantified, may change. Box office tallies seem to count more than critical acclaim (until the Academy Awards, that is). On that metric, "Hamilton" was a hit on Disney Plus, just as it was on Broadway, even if the entertaining take on the era wasn't altogether accurate, according to historians.
But that tracks with how history is presented in culture. "It is important to keep in mind that popular American storytelling media functions to displace history into myth," Carol Donelan, professor of Cinema and Media Studies at Carleton College, said via e-mail. "Instead, what is represented on stage and screen has more to do with the need of the culture to work through problems in a particular moment, typically having to do with inequalities or injustices in the culture, rooted in differences of race, gender, or sexuality."