If you watched any of last weekend's U.S. Open golf tournament at the famed Pinehurst No. 2, you witnessed history. Not because of Martin Kaymer's eight-shot win, or even because both men and women are playing the same venue in back-to-back weeks (although that is a historical record). History was made because, for once, a major championship venue focused more on environmental sustainability than on aesthetics. Representing a true philosophical shift in management, Pinehurst is leading championship golf courses to think of environmental stewardship.
Follow the numbers:
• Twenty-six acres of managed turf removed.
• Number of irrigation heads reduced from 1,150 to 450.
• Water usage reduced from 55 million gallons to 15 million gallons.
This event was about sustainability and the long-term future of golf. Not every golf facility can do exactly what Pinehurst did, but this was a good start to a much-needed discussion.
Golf courses need a sustainable business and agronomic paradigm shift that provides long-term environmental benefits to the communities and ecosystems where they are located. This change must start at the industry's very foundation — the physical land on which the game is played. With virtually no new courses being sited nationwide, a growing focus is on the renovation of existing facilities to address environmental stewardship, social responsibility and economic viability.
The golf industry needs a Pinehurst of the north, because what works for a golf course in North Carolina will not necessarily translate to golf courses in the Upper Midwest or the northeastern U.S. We see an opportunity here.