Frugality. That's been the buzzword of the Great Recession.
Sliding home values, stumbling stock portfolios and a shaky job market brought with them a consciousness about spending that many of us misplaced during years of consumer overindulgence. Americans responded to the crisis by buying less, clipping coupons more and increasing savings to 4.8 percent of disposable income in December, up from near zero before the recession.
In the past year, blogs about frugality went viral. Everyone from Oprah to President Obama joined the frugality parade.
Now a new term is marching through the blogosphere: Frugality fatigue. But I'd argue that if frugality is done right, there should be no such thing.
Being frugal doesn't mean being stingy, miserly or downright cheap. The true spirit of frugality is to be mindful of how you use your limited resources. To be prudent with your money. To buy the best of what you need but no more. To avoid waste.
That's why the new frugality aligns so well with the growing interest in living green, argues American Public Media's economics expert Chris Farrell in his new book, "The New Frugality."
"A sustainable sensibility both saves money and does good," writes Farrell, who also writes a column for the Star Tribune.
The new frugality also means embracing a "margin of safety" in your money life, he says. Spend less than you make. Have months' worth of salary set aside in a savings account. Never charge anything you can't afford to pay off at month's end. That's the new frugality.