Here's my advice for President Obama as he embarks on his second term: Follow the example of one of your heroes, Franklin Delano Roosevelt. Not the Roosevelt of the first two terms, but the Roosevelt of the next two. The Roosevelt who won the war.Everyone agrees that the economy is recovering from the recession far too slowly. Everyone wants U.S. businesses to start hiring again. The Obama administration knows it needs to mend fences with business. Maybe it should study how Roosevelt pulled it off.
When it entered World War II in 1941, the United States was the world's mightiest industrial power, but lagged behind the major belligerents in military strength. Yet in 1942 -- the first year of war production -- U.S. factories produced more aircraft, tanks and artillery than all the Axis powers combined. That same year, the U.S. outproduced Japanese naval yards by an astonishing 16 to 1.
To accomplish this remarkable feat, Roosevelt had to recognize that the business community that he had antagonized and alienated during his first two terms in office held the key to the nation's survival. As the historian Richard Overy explains in his book "Why the Allies Won," Roosevelt's response was basically to turn over war production to his political opponents.
The administration tried not to micromanage, he writes: "Corporate bosses had as much, if not more, experience of the kind of planning and coordination needed in a wartime economy than did government officials, whose only real experience was the ill-starred New Deal."
One of the most famous stories of the war involves the B-24 bomber, the U.S. wartime mainstay. Henry Ford was invited to bid on a parts contract. He refused. He would rather build the entire plane, he said, from start to finish, using the assembly-line method that his company had pioneered.
Even the military was initially skeptical. How could the mass-production techniques that turned out automobiles be adapted to the construction of planes, tanks and ships? A car, after all, had about 15,000 parts; a B-24 bomber had 1.5 million. The tried and true method of building one plane at a time, rather than using an assembly line, appealed more to both the generals and the civilians in charge of production.
But Ford insisted that he could build a plant that would produce a bomber an hour. Nobody thought such a thing was possible. Nevertheless, in the end, the administration gave him his head. The result was the Willow Run plant, one of the great success stories of wartime production. Running full-tilt, the factory almost met the goal that once seemed so laughable: A finished bomber came off the line every 63 minutes.
It's not just that Ford was correct. It's that he was motivated by the desire to maximize profit, which provided the necessary incentive to innovate.