If you were wondering what the next big thing in paying for water might be, look no further. Why take it straight out of the tap for free when you can buy ... coconut water for about two bucks a bottle? That's what KG says. Via CNBC (link from Fasolatt): If coconut water becomes the next big thing, it will happen in the next year as the marketplace, which has existed in the niche for roughly five years in this country, starts talking to the masses.
Knowing that's the next big challenge, Zico has signed Boston Celtics power forward Kevin Garnett as an endorser in a deal that will pay him both cash and give him an undisclosed equity stake in the company.
"I've always been about bettering my body," Garnett told CNBC. "I won't call it magic, but it's close. It's light on the stomach since it has low acid and it allows me to play 34 minutes in a game with some of the young stars in the league without cramping."
Some might be skeptical given that Garnett had a deal with Gatorade up until December, but the Celtics big man speaks like a true convert. In fact, he came to Zico, not the other way around.
As Fasolamatt writes, "Can you combine a plant product and a liquid and make something funnier for an athlete to endorse? I'm old, so my suggestion is 'Gaylord Perry's Banana Spit.'"
It's a new era, indeed.
