It is fun reading of 30- and 40-somethings who seek a more pleasant life by moving into small towns in our region, bringing with them energy and new ideas.
But you have to wonder if the economic gravitational pull of big cities isn't simply too strong for this to become much of a sustainable trend.
Most Minnesotans live in our big Twin Cities metro area, of course, which happens to be one of the few in the Midwest that is on the list of the nation's 25 biggest metro areas, and the only Midwestern one that is really growing.
The state's fastest-growing counties since 2010 are in the Twin Cities, led by Carver County, and the growth of the metro area was enough to boost the whole state's population by about 6% since 2010, according to the state demographer's office.
More than half of Minnesota's 87 counties, on the other hand, saw a decline in population since 2010.
Rural Martin County, where I'm from, shares a border with Iowa in southwest Minnesota. It saw its population decline from the 2010 census by about 5%, according to census estimates. Out in western Minnesota, where my mom grew up, Lac qui Parle County saw its population slip about 8% since 2010.
The growth of the Twin Cities can't be explained by having more appealing restaurants or shiny stadiums. I grew up a Vikings fan nearly 150 miles from where the team played. A far better explanation is the metro area's relative abundance of one of the most important factors these days in economic growth. That is ideas.
Not long ago, conventional economic thinking didn't account much for ideas or technology, just the supply of labor and capital items like more machines.