It's not going to make much of a difference in a big banking company like U.S. Bancorp that the interest rate for federal funds is going to go up by a quarter of a point.
Rates for U.S. Bank depositors won't shoot up Thursday. Home equity loans will still cost about what they did last week.
Yet U.S. Bank CEO Richard Davis called the long-anticipated move by the Federal Reserve to increase its key benchmark rate "remarkably important." And when we talked Wednesday, just after Fed Chairwoman Janet Yellen's news conference was getting underway in Washington, he sounded buoyant.
It's easy to see why.
What it means to him is that more businesses and consumers should have the confidence to buy things and invest, and could probably use a little help from their bank to do that. That's what the Federal Reserve just told us. It's finally gotten around to acknowledging that the U.S. economy really has gotten much stronger.
"The American people don't have to understand all the nuances, but they trust the Fed. I trust the Fed," Davis said. "The symbolism of the Fed saying that after 9 ½ years, this economy, the world's greatest economy, is now strong enough to withstand the beginning of rate rises is cathartic."
Davis said that of course he wasn't surprised by the Fed's action, but added that he couldn't be certain until the policy change was announced.
A big part of the Fed's policy explanation was around its observation of how much the job market has improved, even though it also acknowledged a few issues, like sluggish wage growth. But since the trough of the Great Recession, the unemployment rate has about been cut in half and the Fed expects it to decline further next year. Private employers just added jobs for the 69th straight month, extending a record streak.