If you discount, somebody will come.
That was the message shoppers gave retailers in the predawn hours Friday when they lined up for bargains at the official beginning of the holiday shopping season.
Some of those who braved the Black Friday lines, including many first-timers, said the sorry state of the economy drove them from their beds because value shopping is more important than ever this year.
Kris Zacher, a government auditor from Shoreview, was shopping at Herberger's at Rosedale Center in Roseville early Friday. She said she was limiting her gift purchases this year to less than $15 per relative and had asked the rest of her family to do the same. Two of her siblings have recently lost their jobs and another works in real estate, which she said, "is almost like not having a job."
For Zacher, shopping on Black Friday is almost a necessity because it enables her to buy good-quality gifts for less than $15.
"I wouldn't have believed that all of this has happened, but the bottom has really fallen out of the economy," she said.
She was heading to Sears, where she was planning to pick up a tool set and a laser leveler, both for less than $10.
At the Apple Valley Best Buy store, Nam Pradichitch and his friend Trang Bui pitched a tent at 4 p.m. Thanksgiving Day for their fourth annual wait for bargains. Pradichitch, of Farmington, and Bui, of Apple Valley, were shopping for computers for themselves and relatives.