Driverless cars are making noise as innovation grows

2016 could be a big year, especially if rumors about Google and Ford pan out.

December 24, 2015 at 3:12AM
FILE - In this May 13, 2015, file photo, Google's new self-driving prototype car is presented during a demonstration at the Google campus in Mountain View, Calif. California unveiled precedent-setting draft rules Wednesday, Dec. 16, 2015 that would slow the public's access to self-driving cars of the future until regulators are confident the technology is safe. (AP Photo/Tony Avelar, File)
Google’s self-driving prototype car is presented during a demonstration in Mountain View, Calif. Yahoo Autos has reported that Google will be teaming with Ford to build self-driving cars. (The Minnesota Star Tribune)

News on Tuesday that Google and Ford will reportedly collaborate on building a driverless car represents a big move forward in the unfolding evolution of autonomous vehicles. But while 2016 promises to be chock-full of more tech innovation insinuating itself into our daily lives, driverless cars will probably not yet be part of the picture.

Apple, Tesla, Google and Nissan are already cranking out prototypes and test-driving autonomous and semiautonomous vehicles around Silicon Valley and beyond. And to have giants like Google and Ford standing together at the autonomous altar is a sign of the big things coming down the road, in this case without drivers.

Google and Ford "each possess something the other one needs," said Phil Magney, founder and principal adviser to Vision Systems Intelligence, a research group that works with companies designing and developing autonomous vehicles. "Obviously Google brings a tremendous amount of technology to the table, particularly as it relates to autonomous controls. And Ford has been building cars for 100 years, and they bring a lot of know-how regarding these driverless vehicles."

But roadblocks remain, including engineering challenges in rigging a car with the network of sensors that would act as a vehicle's eyes and ears.

"Building an autonomous car is hard, but developing an autonomous car is even harder," Magney said. "For example, combining signals from multiple sensors is one of the most complex elements of autonomous control systems."

There's also the societal apprehension around driverless cars, pesky and complex legal issues surrounding this nascent industry and government regulations designed to slow down the driverless momentum. California recently released draft rules governing the use of driverless cars that Google didn't like.

Still, if the innovation coming from these and other companies continues apace, autonomous vehicles could account for 10 percent of global vehicle sales by 2035, according to the Boston Consulting Group. The same report said that 44 percent of U.S. consumers polled said they would consider buying a fully autonomous vehicle within 10 years.

about the writer

about the writer

PATRICK MAY, San Jose Mercury News

More from Business

See More
card image
Spencer Platt

The U.S. stock market roared back on Friday, as technology stocks recovered much of their losses from earlier in the week and bitcoin halted its plunge, at least for now.

Attendees of Frostbike made their way through the convention Saturday at the Quality Bike Products campus in Minneapolis. ] (AARON LAVINSKY/STAR TRIBUNE) aaron.lavinsky@startribune.com Frostbike 2016 was held at the Quality Bike Products Campus on Saturday, Feb. 27, 2016 in Bloomington, Minn.
card image