Don't call it retirement.
To Doug Spong, the outgoing face of the Minneapolis public relations powerhouse that bears his name, the dreaded "R word" is off limits.
"Nobody should pin that scarlet letter 'R' on me. I'm not planning to retire," Spong said.
At the end of the year, Spong, 56, plans to step down as president emeritus of Spong, one of the top-ranking PR firms in the metro, and leave his role as managing partner of the company's sister advertising agency Carmichael Lynch.
Spong's move comes after he helped usher in a new president for the company last month and recently celebrated the 25th anniversary of the firm's launch.
"After 25 years, sometimes you got to know when to say when," Spong said. "It's time to move on and have more flexibility to do different things."
Succession planning for the company started a year and a half ago and led to a national search for Spong's replacement.
"At the end of the day, while we did our due diligence and looked outside, which I think was a really good thing, our best candidate was sitting right next door to me," Spong said.