DAYTONA BEACH, Fla. — Hailie Deegan's Instagram posts for her 939,000 followers are upbeat — downright bubbly — as they show her life at the track, her race-crazed family tagging along on countless adventures, and her sales pitches to buy the freshest HD merch.
She even packs the shipments herself.
Her post from Jan. 10 seemed innocuous: Deegan behind the wheel of a race simulator for a virtual race with the caption "TONIGHT'S THE NIGHT!!"
The 19-year-old NASCAR prospect was having fun during the race when she was bumped from behind by another driver.
"Oh, hey! Who's the (R-word) behind me? Don't do that, please," she said, using a derogatory term for the disabled during the race that was streamed on Twitch.
The backlash was swift. Deegan apologized the same night "to everyone who was offended by it" and regretted her "inappropriate slang."
For NASCAR, embarrassment grew after another slur uttered by one of its drivers in a virtual race. Kyle Larson served a six-month suspension last season and was fired by team owner Chip Ganassi when he used the N-word to address his spotter during a livestream.
Deegan's insult hit close to her professional home. Mike Hillman Jr., the crew chief on Deegan's Truck Series team, and his wife have three children. The youngest is 12-year-old Mylee, who was developmentally delayed and didn't talk until she was 3 years old or walk until she was 4.