For dairy farms the good times of 2008, when global demand pushed exports of cheese and milk powder to record highs, already seem like a distant memory.
Exports have plunged. Prices followed this month, and now dairy experts say 2009 could see farms across the country shutter as they struggle to find profits.
"Prices have fallen off a cliff here in the last four to six weeks," said Chris Galen, spokesperson for the National Milk Producers Federation, an Arlington, Va., trade group representing farmers.
Consumers haven't seen the price drop significantly yet, a fact dairy farmers hope is quickly reversed to help speed the industry's recovery. As the economy has worsened, Americans are buying less milk, particularly since November, according to industry figures.
Milk futures traded at $9.30 per hundredweight on the Chicago Mercantile Exchange on Monday, down from a high of more than $20 last summer. And the government's federal milk marketing order, a system used to ensure fair prices for dairy farmers, saw a 32 percent drop in milk prices from January to February.
"Will retail prices drop as quickly as they rose? The jury's still out on that," said Galen. "Milk is one of those products that, like gasoline, people continue to keep buying it regardless of the price."
A spokeswoman for retail giant Supervalu said the company prices milk according to several factors, hinting that a big drop in the price of milk on the Chicago futures market may not translate into price drops at the supermarket.
"A change in a single pricing input is not always a determining factor in the price consumers pay for a given product," spokeswoman Haley Meyer wrote in an e-mail. "That said, we always strive to pass savings on to our customers and understand that our business is built on our ability to provide the best available value."