Consumer Reports National Research Center conducted a 1,012-person telephone poll in July about the new bureau. The findings:

32 percent

of consumers are aware that it exists.

74 percent

of respondents say they support the new bureau.

RESPONDENTS CITED THESE TOP POLICY PRIORITIES:

• Holding financial companies accountable (88 percent), strengthening and enforcing rules financial institutions must follow (86 percent)

• Making consumer loan disclosures easier to understand (85 percent)

Lowest policy priorities:

• Reform student loan marketplace (13 percent)

• Ensure existing consumer protections apply to new financial products (11 percent)