NEW BUSINESSeBureau, a St. Cloud-based predictive analytics firm, said it will spin off its online advertising targeting business into a new company called TruSignal. The new company will focus its product, sales and marketing efforts on pursuing business opportunities among Fortune 500 consumer brand advertisers, direct response-oriented online marketers, and their interactive marketing agencies. Gordy Meyer is chief executive officer of TruSignal, while David Dowhan, an eBureau executive, serves as president. TruSignal is a sister company of eBureau, both of which are wholly owned by xTech Holdings Inc.
DEBT AND EQUITIESTarget Corp., Minneapolis, said it will sell debt for the first time since July as it seeks to pay back obligations tied to its credit-card business. The company may sell one-year floating-rate notes and 10-year fixed-rate debt in benchmark size, typically at least $500 million, to buy a note issued by a Target Card Owner Trust to J.P. Morgan Chase & Co., said a person with knowledge of the offering, who declined to be identified because terms aren't set. Target, which sold almost half of its credit-card loans to J.P. Morgan for $3.6 billion in 2008, said in November it plans to make an announcement regarding the sale of receivables before Chief Financial Officer Doug Scovanner retires at the end of March. The company said last year that the performance of the portfolio and capital market conditions made an attractive opportunity to sell the receivables.
NAME CHANGEStarkey Laboratories Inc., an Eden Prairie-based hearing technology company, said that it is changing its parent company name to Starkey Hearing Technologies. The company is making the change based on its overall technology focus, global expansion and a changing marketplace that is looking for cutting-edge technology and personalized service.
