Q: I'm considered a top performer in my technical field, and am now being pushed toward management roles. The problem is, I like what I'm doing and am not interested in "moving up." How can I portray this in a positive way so that my company doesn't think I'm unengaged?
A: Consider your reasons for staying put, while also keeping an open mind longer term.
The inner game
Nice compliment! Underperformers are not encouraged to move to the next level, so it is a tangible expression of your status at your organization. However, it should not have to become a mandate and you don't really have to justify why you like your current role and prefer to stay in it.
That said, the more you can create a positive message that helps others understand your current preference, the better. And note I said "current preference." More on that later.
To get started, think about the things you like about your current role, what you like about them and why. For example, you may really like the problem-solving aspect of your role because of the challenge, the contribution you make, the recognition you receive, or all of the above. As you work through this, focus on understanding the strongest drivers of your work satisfaction, and consider how they match up with your company's needs.
Also consider ways your current role could be made even better. Would you like more opportunities to develop your technical expertise? To have visibility in the industry in the form of publications and/or speaking events? Fewer administrative responsibilities? Or to mentor others?
Now think long range. You're just coming into the middle of your career, and your preferences are likely to change. Projecting out several years, imagine yourself in a diverse array of futures — your current role, management in your current company, working in a different kind of firm, teaching your skills … imagine that anything is possible. This will help you communicate your personal vision, and enable you to talk about a future that could include evolving roles.
Finally, consider if maybe, just maybe, fear of failure is holding you back. Sometimes moving out of your comfort zone is the right step.