The business of mainstream religion is in recession, as the Star Tribune has reported this year.
Churches close and congregations go without ministers.
Baptisms among Minnesota Catholics and members of the Evangelical Lutheran Church in America (ELCA), Minnesota's largest Protestant denomination, have plunged about 40 percent since 2000. A record one in five Americans now reports no membership to organized religion.
However, the decline in traditional faith isn't reflected in the performance of Wisconsin-based Church Mutual Insurance Co., the No. 1 underwriter of Minnesota-based religious businesses.
"We have 40 percent of the houses of worship in Minnesota, including storefront mosques and church-affiliated businesses," said chief executive Richard Poirier. "This company started in the back office of a bar in Merrill, Wis., by two Lutheran ministers. The wood stoves sometimes burned down wood churches. Those two ministries still exist 121 years later."
Church Mutual, with 1,350 U.S. employees, including 750 in Merrill and a growing contingent in Minnesota, has proved adaptable to changing times.
"We've grown by insuring thousands of mosques and Buddhist temples," Poirier said of the emerging faiths locally, including storefront and other evangelical Christian congregations.
"We run an inclusive tent here," Poirier said. "If you follow immigration and demographics … Hispanics and African-American and Africans, such as Somalis; their participation in religion is stable to growing. Their ministries are the center of civil and human rights activity. The center of that community has long rested with the pastor, the church.