One of the beleaguered banking industry's brighter stars focused a group of Minnesota business owners Tuesday on a Time magazine article. Phrases included an "almost comatose" economic recovery; a "debt hangover," and a "real estate recession."
The article was from September 1992, shortly before the great bull market of the 1990s took off.
Richard Davis, CEO of U.S. Bancorp, made the point that businesses have felt lousy about the future before.
"It's raining out there," Davis told the annual meeting of the Minnesota Chamber of Commerce. "Get an umbrella. But also buy a swimsuit. It will get sunny."
Davis noted that the best economic forecasters are projecting a "muted recovery" that could take a few years before significantly lowering employment.
"Use these negative forecasts to prepare, rather than to be upset," said Davis, who cautioned that lack of confidence and fear can become self-fulfilling prophecies.
Recent industry surveys of business owners and executives indicate that they are positive on the long-term future of their businesses. He said polls of U.S. Bank's commercial customers also indicate optimism.
Davis encouraged chamber members to focus on their own operations, invest in their employees and focus on public policies that provide stability and certainty for business planning, a growth-oriented environment and a skilled labor force.