Bobby Turner introduces the profit motive to improve lives

Charity is laudable, Bobby Turner says, but if you really want to raise enough money to improve a thorny social problem you have to introduce the profit motive.

An associate of 1980s junk bond king Michael Milken who made a fortune in real estate, Turner is now turning that personal philosophy into action.

He set up a company last year called Turner Impact Capital that seeks investors to pay for blue-collar housing, promising returns more typical of ­conventional moneymaking businesses.

And already some big names are risking capital to invest with Turner, a deeply connected Los Angeles financier who already has a similar fund with former tennis star Andre Agassi to build inner-city charter schools.

The Turner Multifamily Impact Fund launched in June so far has drawn investments from high-profile hedge fund manager Bill Ackman; Citi Community Capital, a division of Citibank that invests in affordable housing; the University of Michigan endowment; and Rockefeller Brothers Fund, a philanthropic organization operated by the Rockefeller family.

The fund recently acquired its first two properties: a 599-unit garden-style apartment community near Washington, D.C., for which it paid $58.5 million in June, and a 405-unit complex near Fort Lauderdale, Fla., that it bought for $45.7 million last month. He's looking for similar properties in Southern California.

Ultimately, Turner, 52, wants to buy and manage $1 billion worth of apartment complexes with 10,000 units in urban centers throughout the country. It's a strategic turnaround for a man who has given millions of dollars to charitable causes but questioned the long-term value of his largesse.

A door to a new approach opened in 1996 when Canyon acquired a closed wire factory in Harlem where Turner hoped to build a shopping center. After four years, he acknowledged his "profit-only" approach was unable to gain community support or government approvals, and he had to sell his firm's interest in the site. But he learned there was a longing for new stores, restaurants and apartments in urban centers — and that developers could succeed if they engaged local residents and built credibility with them.

In Los Angeles, former Lakers star Magic ­Johnson had that credibility, having surprised real estate experts with the success of an upscale theater complex he opened in economically challenged South Los Angeles. Turner was introduced to Johnson in 1998, and during a Lakers game the two discussed the idea of starting a fund for urban real estate investments.

Turner and Johnson launched the Canyon Johnson Urban Fund in 2001 and raised nearly $2 billon for such developments, including an apartment and retail complex in Hollywood. But much of the development was upscale and didn't address the needs of lower-income residents.

So, two years ago, Turner left Canyon to form his Impact Capital, which he decided would be profitable and different from other low-income housing developers, which are typically nonprofit and rely on government subsidies or tax breaks.

That approach captured the interest of Ackman, the New York hedge fund manager known in Los Angeles for his attacks on supplement maker ­Herbalife.

"I vastly prefer for-profit solutions for problems," he said. "One of the benefits is that there is a lot more capital available."

Turner's business model is narrow.

He believes his fund can be profitable by buying the same kind of mid-level apartments in gentrifying neighborhoods that other developers also are eyeing.

But instead of improving them with granite countertops and upscale appliances to raise rents, the plan idea is to improve security and offer social services that will make the buildings attractive to blue-collar and middle-income workers.

Renters can make no more than 80 percent of a neighborhood's annual median income.

That includes teachers, nurses and municipal workers who might otherwise have to commute to central cities from cheaper suburban areas. Such a rental population also allows for innovations such as giving teachers who provide after-school tutoring a break on rents or having resident police officers help organize security programs. Nurses could provide basic health care for similar breaks.

"You create a pride in rentership and get longer-term leases by enriching a community," he said.