Bob Lutz: A life in overdrive
Born: Feb. 12, 1932, Zurich, Switzerland
Education: University of California, Berkeley; bachelor's degree 1961, master's in business administration 1962
Military: U.S. Marine Corps and Reserves, 1954-65
CAREER
1963-71: General Motors Corp.
Executive with GM Europe
1971-74: BMW AG
Executive vice president of sales
1974-86: Ford Motor Co.
Executive vice president, international; chairman, Ford Europe; executive vice president, truck operations; member of board of directors
1986-98: Chrysler Corp.
Executive vice president; member of board of directors; president and chief operating officer; vice chairman
1998-2002: Exide
Technologies
Chairman and CEO
2001-10: General Motors
Vice chairman, global product development; chairman, GM North America
Source: General Motors Co.
about the writer
Red River Valley now has a beet-sugar-based, THC-infused soda pop, but its owners — and customers — have had to fight through some stigmas.
