Best Buy hopes to capture Windows 8 customers with exclusive deals, touch-screen demos

The Associated Press
October 24, 2012 at 2:15PM

NEW YORK - Confused by Windows 8? Best Buy hopes it can help.

The retailer is hoping to capitalize on the launch of Microsoft Corp.'s Windows 8. It's trying to lure customers with exclusive computers and staffers trained to explain and demonstrate it.

Windows 8 has a new look that's intended to create a seamless experience for users, whether they're on PCs, tablets or smartphones. Featuring a colorful array of tiles that fill the screen instead of the familiar start menu and icons, it's designed especially for touch-sensitive screens.

Best Buy Co. spent three years coming up with a plan. That includes two years of developing 45 exclusive Windows 8 computers and laptops designed with manufacturers such as Hewlett-Packard Co. and AsusTek Computer Inc. Nearly half of those computers feature touch screens.

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MAE ANDERSON

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