Sales over the Thanksgiving weekend may have been a disappointment for the nation's retailers, but they were a boon for automakers, lifting their U.S. sales for November to the best rate since before the recession.
Automakers predicted a seasonally adjusted annual rate of 16.3 million vehicles sold, the highest since May 2007. For the year, the industry is expected to sell 15.6 million new vehicles. The November figures, coming after a two-month lull in September and October, were being closely watched by analysts as an indication of the recovery's staying power.
"A lot of people are breathing a sigh of relief," said Mark Wakefield, director in the automotive practice at the global consulting firm AlixPartners. "People are still feeling like we're recovering, especially since we have support from interest rates."
New-vehicle sales in November rose across the board for Detroit's three automakers. General Motors, the largest U.S. carmaker, reported that sales surged 14 percent for its best November sales since 2007.
Ford's overall sales increased 7 percent. The company said its November passenger car sales, helped by gains in its Fiesta subcompact and Fusion sedan, were its best since 2002.
Sales gains for Chrysler, which introduced its new Jeep Cherokee in October, were the best of the Detroit automakers, up 16 percent for Chrysler's 44th consecutive month of year-over-year sales growth and its best November sales in six years. Sales for the automaker's Jeep brand rose 30 percent, for the strongest November on record.
'Traffic surged'
Toyota's sales climbed 10 percent because of a boost over the Black Friday weekend, said Bill Fay, Toyota's division group vice president and general manager. "Industry sales in November picked up after Thanksgiving, contributing to the best sales pace of the year," Fay said in a statement. "Showroom traffic surged over the holiday weekend for Toyota, indicating good momentum we expect to continue."
Transaction prices rose while incentives remained flat, indicating consumers' willingness to spend. "This is not a purely incentive-fueled industry right now," said Mark Reuss, GM's North America president.