Paul Dixon and Lehman Riley are trying to land a big publishing deal for their "Papa Lemon" series of children's books, which bring a multicultural perspective to issues such as mental health and bullying.
The two have invested a lot more time and money than they have made from their Papa Lemon Books; eight engaging, colorful works.
"From a spiritual perspective, we are extremely successful," Dixon said. "Lehman had the vision. And we stuck with it even though we haven't gotten a major publishing contract, or TV contract. We stayed the course. This year has been challenging. We're not visiting schools thanks to COVID-19."
Thousands of students and parents have read one or more of the books. And Riley, the writer and a theatrical presenter, has brought the books to life in engaging presentations and discussions. The duo said Riley has presented to more than 20,000 students.
Dixon, 56, a Minneapolis native and graduate of the University of Minnesota business school, returned last year from a stint in Los Angeles. He was a toy buyer for Target who later worked in toy licensing for Disney Co.
He spent 2018 seeking a deal that would give Papa Lemon a national platform.
Dixon and Riley found a hearty welcome at the University of Southern California, where student-athletes joined them in marketing the books. Many other schools and bookstores bought books and hosted engagements. Some professionals, from education to mental health, have hailed the series.
But they are still waiting for that big break.