Streamworks buys 121 Marketing Services

The consolidated, Blaine-based Streamworks will expand its fulfillment and customer-loyalty and membership programs.

April 16, 2019 at 9:06PM

Streamworks, a Blaine-based direct mail and digital-marketing communications company, has acquired 121 Marketing Services Group of Rogers.

Terms were not disclosed. The 40 employees of 121 Marketing Group are expected to keep their jobs, according to Streamworks.

Streamworks produces and manages print, mail and fulfillment programs and related data and delivery services, "using a secure data workflow with built-in accountability throughout the job life cycle."

Streamworks serves financial, health care, education, nonprofit and other clients.

Formed in 2013 through a merger of direct mail company Action Inc and Expedite Direct Mail, Streamworks, owned by Tony Zirhelt and Joe Klohn, had 2018 revenue of $20 million and a total of 150 employees, including 121 Marketing.

Streamworks' Imagewërks Marketing is a full-service creative agency, providing clients with digital marketing tools including website development, branding, inbound marketing, and social media management.

121 Marketing, founded in 2000, provides solutions for loyalty club and membership marketing programs. 121 Marketing has been an engagement programs resource for clients in the hospitality, retail, nonprofit and financial services sectors.

The merged company will continue to operate from the Blaine and Rogers facilities.

about the writer

about the writer

Neal St. Anthony

Columnist, reporter

Neal St. Anthony has been a Star Tribune business columnist/reporter since 1984. 

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