The historic Plymouth Building in downtown Minneapolis is slated to become a luxury Conrad hotel, according to city documents.
There are only four other such hotels in the United States — even though the uber-luxury brand is part of the $9.7 billion Hilton Worldwide lodging empire.
Conrad Hotels & Resorts offers "personalized experiences with sophisticated, locally inspired surroundings" at 23 properties on five continents, its website says. In the United States, the brand is only in New York, Chicago, Miami and Indianapolis, though impending openings range from Fort Lauderdale to Mecca, Saudi Arabia.
"It is definitely positioned above the Hilton name and it would be similar to the Waldorf [Astoria] brand," said Kirby Payne, president of Rhode Island-based HVS Hotel Management. (Waldorf also is part of the Hilton family.)
The average nightly rate is about $300 at Conrad hotels, according to industry sources.
Documents submitted to the city this week indicate that the 12-story Plymouth Building, which sits in the heart of the entertainment district at the corner of 6th Street S. and Hennepin Avenue, will become a 264-room hotel. Officials from the Conrad chain did not respond to phone calls on Thursday.
Minneapolis-based Heartland Realty Investors Inc. is under contract to purchase the hotel, which is now an office building. The firm, which made its name in the multifamily real estate sector, has purchased the Hotel Ivy in downtown Minneapolis, as well as the former Holiday Inn Metrodome at Seven Corners, now a Courtyard by Marriott.
Matthew Walter, Heartland's vice president of acquisitions, declined to comment, saying plans are still in the "preliminary early stages."