Mandeep Sodhi's entrepreneurial success stems from his wide-ranging work history. He's held corporate jobs, been a consultant and launched ventures including restaurants, a nightclub, a day-care center and commercial property management.
Sodhi believes that every job offers the chance to learn and no job is too big or too small.
He's used his experience in building Select Source International into a global technology staffing and project services firm. Now he's offering a new way for job seekers to connect with potential employers through an online job application platform called Jobma.
With Jobma, job seekers can post traditional résumés and short video pitches that showcase their personality and skills. Users can promote their Jobma posts through e-mail, job boards and social media.
Jobma enables employers to streamline their hiring process by viewing candidates' résumés, video pitches and social media in one place, so they can get a first impression of the applicant's soft and hard skills, said Sodhi, who has worked with Northwest Airlines, Accenture (then known as Andersen Consulting) and Deloitte and has an MBA in international management from the University of St. Thomas. Jobma can save employers time and money by helping them narrow the field of candidates they interview.
'Holistic' view of candidates
"We have a lot of experience in staffing," said Sodhi, who founded Select Source International (SSI) in 2002 and now oversees a growing company that places tech consultants and full-time staff globally for companies in retail, health care and manufacturing. "Our approach was to strengthen the ability of a candidate to represent themselves holistically. That is our biggest differentiator."
The primary challenge since Jobma's 2012 launch, one start-ups typically face, is raising awareness.
Sodhi's efforts to promote Jobma got a boost when Forbes.com included the platform on a list of what it declared were the top 100 career websites.