General Mills' best-known cereal brands have been around for decades.
• Launched in early 1960s with cartoon leprechaun urging moms, "laddies," and "lassies" to try it.
$150 million in annual sales; 8th-best selling U.S. cereal
Sugar: 10 grams per serving
Calories (without milk): 110
• Cartoon Trix rabbit heard "Silly Rabbit, Trix are for Kids" for the first time in 1957.
$59 million in annual sales
Sugar: 10 grams
Calories: 120
• Launched in 1979, one of the earliest variants of Cheerios
$342 million in annual sales; top-selling U.S. cereal
Sugar: 9 grams
Calories: 110
• Launched in 1941 as Cheerioats
$290 million in annual sales; 3rd-best selling U.S. cereal
Sugar: 1 gram
Calories: 100
Note: Sales data is for conventional supermarkets and drug stores, excluding Wal-Mart and club stores. Data is for the year ending Oct. 2, 2011. Sources: SymphonyIRI, General Mills
UnitedHealth and Target are in crisis, and others are struggling in ways unseen since the pandemic five years ago. What they all have in common is the high cost of money.
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