The unspoken question for food shoppers is "Should I eat this?"
The answer now comes from a $2.99 iPhone and iPad app called NxtNutrio, created by Fuat and Laurie Kerkinni of Burnsville. If a shopper scans a food product's UPC bar code with an iPhone, the app is designed to list the contents of the product.
While NxtNutrio is not the first nutritional app, Fuat Kerkinni said it provides more information than most. Taking into account any special food restrictions the user has, the app also will offer an opinion on whether to eat the product, using the classic traffic signal colors green, yellow or red.
"We have no ties to any food manufacturers," Fuat Kerkinni said. "We look at the food ingredients, because what goes into the food has to be good for the food to be good."
NxtNutrio's website (www.nxtnutrio.com) says that "bad" ingredients include allergens, food additives and food processing methods that can adversely affect the body.
The Kerkinnis, both 48, developed the NxtNutrio app through his Burnsville-based software company, Nxtranet, but they have plans to spin it off as a separate business. At this point the app isn't profitable, even though it has been downloaded about 10,000 times since 2009, he said.
"We know we're not going to make any money on it for a while," he said. "But once we get over 100,000 to 150,000 apps downloaded we'll start to see the fruits of it. Within about a year we should be able to break even."
Today NxtNutrio can search a database of 200,000 food products and their ingredients, or about 10 times more entries than it had when the product launched three years ago, Kerkinni said. That doesn't cover all the food products available, so the Kerkinnis are focusing on packaged items typically carried by food co-ops.