This fuel economy fad looks like it might actually catch on. In the year in which global sales of Toyota hybrids surpassed 4 million, production of high-mileage alternative-fuel vehicles is accelerating.
As the company that pioneered hybrid-powered cars, Toyota sells 18 hybrid passenger vehicles in 80 countries and regions around the world. Fifteen years after the Prius went on sale in Japan, hybrid vehicles account for 15 percent of Toyota's global sales. Prius, Toyota's first hybrid passenger car, went on sale in the United States in 2000.
Since then, the Toyota Motor Sales U.S.A. has sold 1.5 million hybrid vehicles in the United States, accounting for 65 percent of all hybrid vehicles sold in the region. Prius, the iconic hybrid brand, makes up half of all hybrids on the road in the United States, with sales totaling 1.2 million units through April 2012.
The Prius v was introduced in to the market in November 2011, followed by Prius c and Prius Plug-in during the first quarter of 2012. Toyota's other U.S. hybrid models include versions of the Camry and Highlander.
But Toyota now has a lot of company in hybrid and electric-powered vehicles.
The Chevrolet Volt, a Detroit-built car that won acclaim as the first "plug-in hybrid," is carrying updates for 2013 that include a coveted "green sticker" for single-occupancy high-occupancy vehicle lane access in California and New York.
Volt also adds a "Hold mode" that allows owners to direct when the Volt uses its gas generator. This feature helps save money because owners who mix city and highway driving can save the battery charge for city travel, where the Volt's EV mode operates most efficiently.
Ford Motor Co. is adding competitive pressure with the Ford C-Max Hybrid, which is officially EPA-certified at 47 miles per gallon. Ford claims its 47 mpg beats the Toyota Prius v by up to 7 mpg.