Move over, microwave instructions — the people need to know how long to cook their corn dogs in the air fryer.
More food companies are adding air fryer instructions to packaging (or providing them online) as the countertop convection ovens have become a ubiquitous staple in U.S. home kitchens.
Nearly two-thirds of American households now own air fryers, according to market research firm Circana. That's up from just 11% of households in 2017.
"Air fryers moved up to the No. 4 appliance used at dinner last year. That's big," said Joe Derochowski, a home industry analyst with Circana.
What began as a trendy way to heat up a basket of fries without a bunch of oil has become a kitchen mainstay used throughout the day to reheat leftovers or get that prized crunchy texture without turning on the oven.
"It's here to stay, though there's still room to help inspire consumers on how to use it," Derochowski said.
Pagoda egg rolls, made by Minnesota-based Schwan's, now carry air fryer instructions, as do Totino's pizza rolls, made by General Mills.
The Golden Valley-based food company has also rolled out air fryer techniques on some of its Pillsbury dough products like biscuits and cinnamon rolls. That came in response to consumer demand for "recipes made outside the oven," said Katie Engel, an innovation, technology and quality development specialist at General Mills.