When it comes to treating high blood pressure, many people are terrible at taking their pills.
That's one big reason why cardiologists are interested in an interventional procedure called renal denervation, which offers the promise of lowering a person's blood pressure more reliably than just taking prescription drugs alone.
Minnesota-run Medtronic is running multiple studies on it, and other major device makers like Boston Scientific and Abbott Labs have their own device designs and are watching the field closely. Hundreds of millions of dollars in future revenue could be at stake to treat tens of thousands of patients a year.
"We think the science behind this is very sound, and the need is strong," said Sean Salmon, president of the Medtronic division that includes renal denervation therapies.
Unfortunately for device companies, though, patients' inability to stick to their complicated daily drug regimens is also a major complication in the long-running quest to prove that the interventional procedure is effective in the United States.
Medtronic stunned the cardiology world in 2014 when its major renal denervation study, known as HTN-3, concluded that the interventional procedure worked no better than a fake placebo. Researchers later said patients' nonadherance to drug prescriptions after the procedure likely skewed the results, among other factors.
The HTN-3 news landed like a bomb. A field once teeming with companies developing minimally invasive renal denervation machines for the U.S. quickly collapsed to just two: Medtronic and a small Palo Alto, Calif., company called ReCor Medical.
Both companies are now working on long-term clinical studies to show renal denervation can effectively lower a person's blood pressure, regardless of whether they are taking pills for it. But to find success, they will have to come to terms with the thorny problem that a majority of patients do not take their blood-pressure drugs as directed — and they may not be truthful about it when asked.